Did you know that a pterodactyl is not a dinosaur, but a prehistoric reptile as only land dwellers are classified as dinosaurs, and the largest dinosaur to exist was the herbivorous titanosaur? Did you know that there are over 100 to 10,000 different species of animals that become extinct in a year, and the endangered list keeps increasing, among which is the strange but adorable axolotl, indigenous to Mexico? And did you know that a virus that spread through toilets created the skibidi toilets which quickly wiped out the human race??
This isn’t knowledge I possess as an animal enthusiast or gained by spending my spare time on YouTube watching weird shorts about humans with camera faces. It’s information acquired through my very passionate and curious son. If you had met me ten years ago, I wouldn’t be able to tell you, for a million bucks, what a terrarium is, let alone be able to make one. I didn’t particularly care for dinosaurs, but I am fascinated by them now and even have a favorite (Pachycephalosaurus) because seeing the excitement they bring my son makes me happy. Every time I see anything dinosaur-related, I’m excited to share it with him. I memorize important information he tells me so we can bond over his favorite interests and find ways to help guide and develop him into a happy and successful human within those interests.
I have come to realize that is the basis of how my relationships with my clients are: Whenever someone has entrusted me with their brand or image, I’ve found that the key lies in understanding and embracing their passions and goals for themselves, much like I do with my son’s love for the prehistoric. Just as I’ve immersed myself in the world of anime to connect with him, I approach each client’s brand with genuine curiosity and dedication so that it creates the best outcomes for them. Just as I memorize dinosaur facts to bond with my son, I strive to understand the intricacies of each client’s niche, ensuring that our collaboration is not just a transaction but a shared journey. It’s this commitment to fostering connections and genuine enthusiasm that defines my approach to both motherhood and my work life. This approach is so vital in this age of social media where people aren’t only persuaded by just the service they require but also by a connection they feel with that brand. Paying attention allows me to create a unique voice for my clients that they themselves recognize.
Genuine enthusiasm and a willingness to dive into the quirkiest corners are the secret ingredients to making parenting and entrepreneurship enjoyable for me. Just like navigating a world where skibidi toilets are the apocalypse, finding the right balance of humor, passion, and dedication is like hitting the jackpot in becoming the best at what you do. So, here’s to understanding the roar of your client’s goals, facing challenges with the resilience of a Pachycephalosaurus, and always being ready for unexpected twists in the plot!



